A mobile phone can display a desktop site, but this doesn’t make that PC website mobile – friendly. Mobile sites are especially created for smaller screens. Also, they address the mobile users’ needs. Through a mobile – friendly website, you can drive conversions and connect with clients.
There are numerous brands out there that show that they don’t want to be part of their clients’ lives. They send this message by not embracing mobile and by missing the most important moments in their customers’ lives. Increasingly more consumers use mobile to engage with the companies. This was shown by the latest search optimization and mobile – optimized sites.